Prolink: Connecting Health and Senior Care Professionals
Most organizations have detailed sales strategies and marketing plans, but few create initiatives that focus on the source of their revenue growth - word-of-mouth marketing. Below is one simple and powerful idea that will significantly improve word-of-mouth about your business.
Interior Design Firm, DesignPoint, to Re-Design Bensalem Continuing Care Retirement Community
The Lehigh Valley’s only stand alone interior design firm landed a contract for the renovation of Wood River Village in Bensalem, PA. Wood River Village is an Independent LifeCare Continuing Care Retirement Community situated on 20 acres in Bucks County. The community was originally built in the 1980s and is currently under contract to be acquired by Juniper Communities by the end of 2016.
Heather Glen Senior Living and Memory Care Community, a new personal care home with a secure memory care unit, is slated to open in the fall of this year. Heather Glen has just announced that they hired Daniel C. Frost, DM, MBA, NHA to be the executive director. Frost has over 30 years experience in senior healthcare and living services, including skilled nursing, assisted living, personal care, dementia and senior housing services. He has served on the Board of Directors for the Pennsylvania Assisted Living Association (PALA), Pennsylvania Healthcare Association, and Lehigh County Area Agency on Aging.
Home Instead Senior Care of Lehigh County was named “Caring Star of 2017” for Senior Care Service Excellence by senior care review web site Caring.com Home Instead Senior Care of Lehigh County is pleased to announce it has been selected as a “Caring Star of 2017” for in-home care service excellence.
Ask any manager of a senior living community or home care agency about their biggest operational headache, and they will tell you about the woes of their workforce. Their list of grievances extends from interviewees not showing up to cell phone usage to shift call offs. Exacerbating this trend are the Millenials. It is reported that only 29% of Millenials are engaged in their jobs. This was uncovered and addressed by Sodexo in its 2016 Workplace Trends report. The Millenials do offer a hope in that their perception of working in the senior care industry is more favorable than that of their elders (click to read What the Public Thinks of Senior Living Careers).
Since starting my business in 2005, there have been several clear opportunities for innovative marketing for health and senior care services. First, it was having a web site, then it was a virtual tour…testimonial videos, search engine optimization, and now there is a window of marketing opportunity for drone photography and video.
Traditions of Hanover Independent Living, in Bethlehem, Pa. has been selected as one of the 2017 Best of Senior Living Award Winners on SeniorAdvisor.com, the largest ratings and reviews site for senior care and services in North America. “We are excited to receive this award for the 4th year in a row! Our community is not only a wonderful place for our residents to live; but it is also an incredible place to work. I am so glad that families see the caring atmosphere that we strive for daily here at Traditions of Hanover. We are honored,” said Jennifer Murphy, marketing director.
Goal of Market Study & Benchmark Report for Bucks and Montgomery Counties
In publishing Lifestyles over 50 (L50) for over 11 years, THRIVE Media (publisher of L50) recognized that most non-medical home care organizations conduct their own market study to evaluate the competition’s client pricing, caregiver pay, scope of services and other metrics. We have found these market studies to be limited in both the number of organizations surveyed and depth of information offered. Inherently, the integrity of the information provided was also suspect.
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