Prolink: Connecting Health and Senior Care Professionals
Since starting my business in 2005, there have been several clear opportunities for innovative marketing for health and senior care services. First, it was having a web site, then it was a virtual tour…testimonial videos, search engine optimization, and now there is a window of marketing opportunity for drone photography and video.
Phoebe Ministries and Comforting Home Care announced a new partnership agreement on July 7, 2016 to provide the highest quality of in-home services to independent Phoebe residents and to people in the greater Lehigh Valley community. Phoebe Ministries has been providing healthcare, housing, and support services to seniors since 1903. “At Home Care is now one more service we are able to offer to our residents and their families,” says Scott Stevenson, President and CEO of Phoebe Ministries. “It allows our independent living and personal care residents the resources to stay in their residences longer, and also streamlines care services and finances to ensure seamless care across the Phoebe continuum.”
Artis Senior Living of Huntingdon Valley broke ground this week on a single-story, 34,000 square-foot assisted living community in the Huntingdon Valley neighborhood of Lower Moreland Township. The property, known as Artis Senior Living of Lower Moreland, is adjacent to the Huntingdon Valley Post Office on Welsh Road, less than four miles from Philadelphia.
The future residence will provide 72 memory care suites for seniors affected by Alzheimer’s and various forms of dementia. The community will be comprised of four distinct “neighborhoods” that serve as intimate living spaces.
Since 2005, Lifestyles over 50 has served seniors, boomers and caregivers with publications in Pennsylvania. Now the Lifestyles over 50 senior directory magazine is available in Bucks and Montgomery Counties.
Professionals who work in the health and senior care industry use Lifestyles over 50 because it is the most comprehensive local resource to give to patients and clients. Lifestyles over 50 is distributed to social workers, discharge planners, elder care attorneys, financial planners, realtors, pastoral care staff, and other trusted advisors.
In the world of senior care and health care, change is the only constant. The for-profit and religious non-profits that own skilled nursing centers need to make improvements to their facilities to not only keep them marketable, but also maintain financial stability through higher occupancy.
Skilled nursing facilities have struggled with Medicare and Medicaid reimbursements, and have reconfigured their buildings for short-term rehabilitation patients.
Carrie Fleckenstein of Coopersburg has been promoted to the position of Senior Network Director for Senior Care Services at St. Luke’s University Health Network . In her new role, she will be working to enhance and grow senior care services to serve this growing demographic Network-wide. “The elements of strategically planning for our older adult population as well as the caregivers are very complex,” says Virginia M Wagner, Network Administrator Senior Care/ Behavioral Health.
Bucks County seniors have a new alternative to assisted living: The Bridges at Warwick in Jamison. Offering personalized assisted senior care, transitional living for those with early memory loss and comprehensive memory care, the community is now open and welcoming its first residents.
Executive Director Sue Sunderland says there is no other senior living community like The Bridges at Warwick. “The Bridges at Warwick is a small, family-owned and -operated community. This means we don’t answer to a large corporate office several states away. We answer to our residents and their families – period.“
Kirkland Village in Bethlehem is a continuing care retirement community (CCRC) offering independent living at 150 apartments and 8 cottages. Additionally, they have 60 skilled nursing beds, with memory care, and 33 personal care beds. The community will complete an expansion this summer. Not only is Kirkland Village growing, but they are also raising the bar for senior living.
From a recent visit and tour of the model, the new Northwood Gardens appear well designed and incorporate the desires of residents and current trends in luxury living. Each Terrace Home has generous windows that offer ample light for the open design concept.
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