Many of us in the Lehigh Valley are growing older and living longer, which is why it’s important to have healthcare services available for our most vulnerable and cherished loved ones. Setting up a successful assisted living business might be something to consider, especially if you are looking for an opportunity to help older generations get the support they need as they age.
Setting up any business is challenging, and when it comes to setting up a successful assisted living organization, it’s important to plan it carefully in order to be helpful and comply with all the required standards and laws.
What are the benefits of assisted living services?
How do they help the general public? Whether or not you’ve heard of assisted living, there are some wonderful advantages of having this service available.
Housekeeping for your loved ones
Even if your loved ones are fiercely independent, assisted living services can help manage those tasks that even we who are physically able might like to avoid. Individuals can be helped with housekeeping tasks like laundry, home maintenance, and more.
Medication management
Assisted living helps with medical management for those who might need extra help. Monitoring medication—especially when there are many prescriptions or some more complex medicines to administer—can be challenging. Carefully monitored assisted living services can be useful in this way.
Social opportunities
Even those who can live independently may struggle to find social opportunities to have fun and craft friendships. Assisted living can help individuals get the social life they deserve, regardless of their age. We all need social connections, especially as friends and family move or pass on, which is why this service matters.
Help with personal care
Personal care can be a touchy subject because even the most extroverted individuals might have reservations about strangers, although well-meaning, offering personal care. However, the best personal care comes from caregivers passionate about helping others, even with their most intimate activities, such as showering and using the toilet. With assisted living, care workers can help maintain the dignity individuals need when they struggle with performing daily activities themselves.
Top tips for setting up an assisted living business
Because of the benefits of assisted living, setting up an assisted living business may be something you’d love to offer the world. If so, it’s important to set it up properly.
There will be certain guidelines, rules, and regulations you’ll need to comply with, and you may need to apply for certain certificates or qualifications before opening your assisted living business. Here are some top tips for setting up an assisted living business.
Conduct market research
In the beginning, it’s important for any business to conduct market research. Using market research, you can get a better understanding of what types of assisted living are needed most in your area. Whether learning disabilities, sensory loss, or substance abuse issues, market research can determine where this need lies. Then your business can be best placed to meet the needs of locals in your community and beyond.
You should decide on whether your business can meet the needs of any of the groups mentioned above, along with any other groups that are highlighted when conducting your research. Market research uses surveys and focus groups to gather the most reliable information. The more data you have, the better.
Register your business
Once you’ve gathered the data and begun to plan, you’ll need to register your business. That way, the world knows you exist and you can be held accountable, should anything go wrong. The permits, licenses, and relevant insurance needed for your business will depend on the state you operate in and the country or city you’re in. Beyond registering your business, make sure all permits and licenses have been acquired so you’re operating legitimately. If you don’t register your business, you might find yourself in legal and financial trouble.
Buy insurance
Insurance is a necessary cost when it comes to running a business. If you’re familiar with business insurance, you’re aware that this is useful to help cover you and your company’s risks in more ways than one.
All businesses are different; therefore, some businesses might not need the same insurance coverage as others. Here are a few insurance examples that you’ll likely want for your assisted living business.
Public liability insurance
Public liability insurance protects you against any compensation claims that are made where injury or damage result. This might be by the clients, customers, or other parties involved.
Employers’ liability insurance
In order to cover your staff, you’ll need this type of insurance to cover compensation claims made by staff members who’ve been injured or had an illness as a result of their work.
Business building insurance
Business building insurance helps cover any harm done to your supported living facility. This can involve theft, fires, and damage caused by natural disasters.
Business contents insurance
Business contents insurance can cover equipment that needs replacement or repair, whether through damage, loss, or theft. You might want to consider combined liability to help cover all parts of the business together.
Be selective in who you hire
You must be cautious and selective about who you’re hiring and what that means for your clients. The people you hire for your company represent your business to the community and current and future clients. They need to have the skills, personality, and character to suit the business because the job of an assisting living caretaker can be challenging.
Not only is the work physically demanding, it can also be mentally challenging. That’s why it’s good to vet all applicants carefully so the people you put in charge of the vulnerable are people you’d trust with your own loved ones.
Make a business plan
A business plan is an important part of running a business because it will help you understand where you want to go with the company from Day One. Think of it as a roadmap and an opportunity to set benchmarks so that your assisted living business can go from strength to strength.
If you’ve never made one before, creating a business plan from scratch can be a little daunting. However, thanks to the Internet, you can possibly copy and paste a template for use. A major part of a business plan is how to budget and manage costs. From set-up costs to hiring staff, this should all be within the financial section of your business plan. Having a business plan in place makes it easier to showcase your business idea and concept to investors.
Assess your budget and find investors
When it comes to funding your business, you want to assess your budget and find the needed investors. The cost of running such a business can vary depending on the quality of materials you use, the level of services you offer, advertising, etc. From getting the right medication bubble pack for distributing medication to investing in the best equipment for transporting patients from their homes to the local grocery store, it all costs money.
Market your business
Marketing your business must be done regardless of what type of business you have. Without marketing, especially these days, your business is relatively nonexistent. Building a professional website and posting on social media can be helpful in promoting your facility or services and getting the word out there. Social media is highly effective in advertising your business and it’s a great opportunity to share your work and efforts as a company. Try to find other organizations and individuals you can collaborate or work with in order to expand your online reach. It all makes a big difference in this day of instant worldwide communication!
Register for tax purposes
To ensure your business is complying with all the rules, you must register with the proper authorities for tax purposes. You don’t want to be on the wrong side of the law—or the IRS! Make sure you register and your taxes are filed on time and accurately. Just because you’re a business that is giving back to the most vulnerable, that doesn’t give you any free passes with the tax man.
An assisted living business is a great opportunity to provide the care and assistance needed for those who need it and may be vulnerable without it. It helps families, friends, and colleagues who want what’s best for their loved ones and themselves. If you’re passionate about starting this type of facility or business, use these tips to make it the most successful it can be.